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Do you want to increase the overall exposure for your brand in mainland China and enhance your brand visibility on Chinese search engines such as Baidu?
In addition to paid advertising and KOL promotions, robust digital PR is a good way to achieve this. There’s a vast selection of online media outlets in mainland China, ranging from small, regional, industry-specific organizations to big players with nationwide coverage. The media landscape in China is more diverse than in the West.
In addition to the traditional print and online variants, Chinese media also intensively leverages social media platforms like WeChat and Weibo to distribute news and publish editorials.
Given the complex nature of digital media in China, brands often find it complicated to formulate a cost-effective digital PR strategy for the China market. We have years of experience working with a wide array of media in China, helping brands create buzz and build credibility in the market. With the appropriate digital media coverage, your brand will become more visible in search results.
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