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I will identify your news story and draft a press release that unearths all of the threads to your story being sure to communicate your core values in a digestible and informative way. Once completed, your press release will be media-ready and include relevant images and any other branding materials you possess.
The next step is to identify your audience and the media they look to for information. Creating an engaging pitch to accompany the press release is vital in grabbing the attention of the journalist. I will create a list of 10 targets with pitch angles for you to reach out to.
The final step will involve myself issuing the press release to media contacts and pitching in your news story.
Coverage goals and timelines can be discussed outside of this service to make sure achievable and realistic objectives are realised.
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