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An excellent press release should be a reflection of your brand's identity. It should convey a message to traditional & digital media outlets that is similar to your current marketing efforts. It must also provide a positive first impression.
Never underestimate the power of what a press release. Good press releases may be ignored sometimes, but poor press releases create a negative first impression. Someone always reads what you've submitted. Even if your PR is not printed or distributed, people have read what you've sent them. That has more influence than many realize.
If you have a new product, service, or idea that could use a professionally written press release in your brand's identity, then make the investment into yourself. Make the right first impression today.
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